A woman with long blonde hair and blue eyes smiling, wearing a navy blue top and layered necklaces, against a light background.

About

Clio Award-winning integrated marketing executive with extensive experience building campaigns across entertainment, luxury, CPG, music, and non-profit.

I've spent my career building digital and social teams from the ground up at agencies including Herzog & Co, BLT, Threshold, Ant Farm/DDB Omnicom, Create Advertising Group, Lindeman & Associates, and most recently Workshop Creative Group. I've worked directly with talent and executives across Disney, Warner Bros., Paramount, Sony, NBC Universal, Hulu, Amazon, Apple TV, and FX, as well as special projects for Jerry Bruckheimer, Tom Hanks, and Sir Mix-A-Lot.

In 2023 I served as direct social media advisor to SAG-AFTRA President Fran Drescher during the Hollywood strike, which proved one of the most meaningful assignments of my career.

Clio Awards juror, guest lecturer at USC Annenberg, Advisory Board Member at the California Heritage Museum, and an International Women's Day Honoree for Hollywood in Pixels. I speak about digital and social trends at conferences and universities because the best campaigns start with understanding where culture is actually going and what people care about.

AWARDS & RECOGNITION

2022 Clio Award, Bronze · 2022 Clio Shortlist ×2 · The Old Man (FX) and Under the Banner of Heaven · 2018 Clio Juror, Digital/Mobile & Social Media · 2018 International Women's Day Honoree Hollywood in Pixels · Co-Curator California Heritage Museum · Ongoing Guest Lecturer USC Annenberg School for Communication and Journalism

CORE COMPETENCIES

Strategy & Campaigns Integrated Campaign Strategy · 360° Content Strategy · Brand Voice & Tone Development · Cross-Platform Storytelling · Cultural & Trend Intelligence · Pitch Deck Development · P&L Management

Digital, Social & Creator Organic & Paid Social Strategy · Content Creation & Publishing · Short-Form Video (Reels / TikTok) · Influencer & Creator Strategy · Creator Economy & Partnerships · Community Building & Management · Social Listening & Analytics · Campaign Copywriting

Brand & Industry Specialties Entertainment & Streaming · Luxury & Lifestyle · CPG & Consumer Brands · Music & Artist Marketing · Non-Profit & Cause Marketing · Experiential & Street Art Marketing · Cross-Promotional Partnerships

Production & Tools Paid & Organic Video Production · AI-Assisted Content Production · Team Building & Leadership · Claude AI · ChatGPT · Adobe Firefly · Canva AI · CapCut · Runway · Videoleap · Sprout · Hootsuite · Creator.co · Google Workspace · Keynote · Slack