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ANGELA M BEHM

Digital, Social, Experiential, OOH, & Cross-Promotional Marketing Strategy

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Fullscreen: "Magic Fun House" Influencer Event

Concept a kid’s party for adults…happily! Nothing says Insta-Worthy fun like a giant operation table, jumbo rocking horse, rainbow LED cotton candy, adult-size light bright and highly inappropriate face painting to celebrate Fullscreen’s series premier for “Magic Funhouse.”

Fullscreen does not do traditional marketing in any form, instead they leveraged their network of influencers to help launch new original series by throwing Insta-Worthy parties that push the boundaries with a plethora of opportunities for posting pics to all their followers.

This was a fun opportunity to work fast and entertain in irreverent and surprising ways.

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