• Work
  • About
  • Contact

ANGELA M BEHM

Digital, Social, Experiential, OOH, & Cross-Promotional Marketing Strategy

  • Work
  • About
  • Contact

IFC: "City of Gold" Influencer Activation

This project was one of my favorites because I love exploring Los Angeles and experiencing the different cultures, foods and stories behind the people that make up this vibrant city. IFC’s documentary, “City of Gold” takes us on an unexpected culinary tour of Los Angeles with the legendary Pulitzer Prize Winning food critic, Jonathan Gold.

It was so inspiring to partner up with the food bloggers and influencers in Chicago, NY, SF and LA and invite them to the table. We all came together at Grand Central Market and I interviewed, Gold and the chefs from the restaurants featured in his film for a Facebook Live video.

Postcards featuring key art on one side and an iconic roadmap of Gold’s favorite restaurants were also distributed throughout LA to hipster restaurants and other establishments to encourage people to step out of their comfort zones and explore Los Angeles through the eyes of Jonathan Gold.

Sadly, Jonathan died in July of 2018, but his legend will always live on and I feel very fortunate to have learned so much from this icon’s unique LA experience.

Screenshot 2019-10-15 14.40.45.png
12814752_10153548285508215_3209892302100351203_n.jpg
CityOfGold_KeyArt_websmall-250x370.jpg
Screenshot 2019-10-15 14.41.05.png