Neon’s NFFF (Not Family Friendly Film) Assassination Nation, was a dark coming of age satire about the dangers of social media, trolling, stereotypes and a generation growing up without privacy. Think “Mean Girls meets The Purge.”

I worked with Neon to concept disruptive influencer activations and cross-promotional concepts designed to be IG worthy, that would be amplified by key talent, influencers and a broader social audience.

Leading up to the film’s release, propaganda hats and t-shirts with the phrase “Ass Ass In Nation” were printed, and posted by influencers, as well as given away at TIFF and other screening events leading up to the release.