Cruella

Disney · Social Campaign

Cruella de Vil has never followed the rules. The social campaign wasn't about to either.

Produced a series of out-of-the-box Instagram frame breakers for Disney's Cruella with creative executions designed to shatter the boundaries of the format itself, letting the campaign spill outside the edges of what Instagram content is supposed to look like. Visually arresting, fashion-forward, and completely on brand for a villain who makes an entrance every single time.

When the character is this iconic, the content has to be just as fearless.