Under The Banner of Heaven

FX · Organic Social Campaign

In a campaign supporting such complex and religiously charged subject matter, our goal was not to sensationalize the events or judge the characters. Rather than positioning the religion in neither a positive or negative light, our goal was to place the viewer within this deeply American, yet foreign world and let them come to their own conclusions as the series progressed.

We create a social media environment that appeals to a broad audience, while highlighting the backstories and thought provoking show content. We  utilized a deliberate cadence to present  the story details, juxtaposing both an ethereal and in your face approach, as the storyline escalated towards the unthinkable.

Clio Awards Shortlist AV Social Single Video