Materialists A24 / Sony · Paid International Digital Campaign

A luxury matchmaker. Her struggling actor ex. A charming financier. Pick your fighter.

We concepted and produced a full suite of paid digital vertical spots built entirely around the dating culture, relationship debates, and trending memes that makes people stop scrolling and start group chatting about their own situationships. The kind of content that gets screenshotted, shared, and sent to your bff or ex with zero context.