The Bachelorette: “More Men”

ABC · Paid Digital Social

More men. More drama. More roses.

Built social for America's most addictive franchise because when 30 people are competing for one heart on national television, your job is to keep the conversation alive between every single rose ceremony. The audience is already invested. The strategy is to feed that investment with content that feels as unhinged and earnest as the show itself. Let’s introduce the book of “More Men.”