Only Murders in the Building S4
Hulu · Organic Social Campaign

After years working in entertainment, there was something deeply satisfying about working on a campaign that so perfectly roasted it.

Only Murders in the Building Season 4 captured the best kind of industry chaos: New York eccentricity, Hollywood self-importance, creative spirals and the specific absurdity of people taking show business very, very seriously.

We built a platform-native, character-driven campaign that tapped into internet culture, fandom behavior and the show’s own wink-at-the-audience humor. From motion graphics to social video edits, every piece was designed to be clever, stylish, slightly unhinged and keep the audience fully in on the joke.