Only Murders in the Building S4
Hulu · Organic Social Campaign

After years of working in and around the entertainment industry, I found Only Murders in the Building Season 4 hilarious because it captured the chaos of the entertainment industry, New York eccentricity and Hollywood self-importance in a way that made this campaign endlessly fun to work on.

We created a character-driven, platform-native campaign that tapped directly into internet culture, fandom behavior, and trending conversation. From motion graphics to social video edits, every piece was designed to be witty, stylish, slightly unhinged, and make audiences feel in on the joke.