Wilde Irish Gin

Brand Strategist · Social Consultant · Video Creator · 9-Year Partnership

Nine years ago I started working with a premium Irish gin inspired by the wit, philosophy, and rebellious spirit of one of my favorite writers, Oscar Wilde. What started as a brand launch in Dublin became one of the longest and most creatively fulfilling partnerships of my career.

Assist with the brand voice, visual identity, and social strategy from pre-launch through a Covid-era US market entry and national distribution. Built the brand community from zero through organic content, influencer partnerships, and live events.

I take great pride in personally creating original video content for the brand: product stories, seasonal campaigns, and fully realized vertical shorts including "Behold Oscar Wilde" a pop up love letter to the spirit behind the bottle that remains one of my most complex creative works.

Nine years. One brand. Built from scratch with limited resources, unlimited creative instinct, and a deep belief that Oscar Wilde would have been very good at social media.