You, Me & Tuscany
Universal · Organic Social Campaign

You had me at Tuscany and wine. My ancestors are from Sicily and for the last 3 years, I have been learning Italian when I run each morning by listening to various podcasts. I was so excited to work with the Universal team on this campaign and a lot of my best creative concepts, like “Behold La Nonna” came while, you guessed it…running and learning Italian in the morning!

Each content bucket tapped into that Book The Ticket Soft Life Loading energy, while introducing the cast and characters like la famiglia di tutti!