The Testaments
Hulu · Organic Social Campaign

How do you build a social campaign for a world without social media?

For The Testaments, we treated Gilead like a voyeuristic lens into a world of whispers, commands and carefully watched girls, coming of age while coming undone.

We treated every piece of content like something smuggled out of Gilead: part confession, part warning, part teenage spiral. My favorite being Daisy Core, which channeled the rage, humor and defiance of the campaign’s most unfiltered voice.

Daisy Core hit 2.1M views, 5K+ comments and 221 shares.