The Testaments
Hulu · Organic Social Campaign

Fresh off the final season of The Handmaid's Tale, The Testaments was a welcomed challenge to open Gilead to a whole new generation of girls navigating coming of age while coming undone. The internal world screaming while the external one demands silence, compliance, a smile.

We built a social campaign for a world where social media doesn't exist, for an audience that lives on it and can relate to what it feels like to perform one version of themselves while an entirely different one is clawing to get out.