Neon: "Assassination Nation"

Neon · Influencer · Disruptive Marketing

A dark, provocative coming-of-age satire about social media, trolling, and a generation growing up without privacy. Think Mean Girls meets The Purge. The film was designed to provoke.

Designed disruptive influencer activations and propaganda-style merch: "Ass Ass In Nation" hats and tees seeded at TIFF and distributed to talent and influencers leading into release. Content that felt like it came from inside the world of the film rather than a marketing department.

Authentically provocative for a genuinely provocative film.