Beats by Dre

Apple / Beats · Social · Digital · Special Shoot

Highest-liked post in @beatsbydre IG history: 15.2K likes

Shot Beats Fit Pro and Powerbeats Pro in-house across a range of angles and settings, then built a Zodiac-inspired campaign around the new personal engraving feature. Personal, expressive, and just plain fun.

Worked with influential artists on expressive Zodiac-themed artwork deployed across paid and organic channels. The first post landed so well it became the highest-liked post in @beatsbydre IG history at the time.