Beats by Dre

Apple / Beats · Social · Digital · Special Shoot

Highest-liked post in @beatsbydre IG history: 15.2K likes

Shot Beats Fit Pro and Powerbeats Pro in-house across a range of angles and settings, then built a Zodiac-inspired campaign around the new personal engraving feature. Personal, expressive, and just plain fun.

Building a campaign around the Zodiac, allowed us to create content that was personal, expressive, non-controversial and just plain fun. We also worked with influential artists to generate expressive artwork around trending themes.