Halloween Ends

Universal · Social Campaign
Result: #1 Opening Weekend

I am a huge horror fan. Always have been. So working on the final chapter of the Halloween saga and the end of Michael Myers was nothing short of a thrill and the pressure to deliver a campaign worthy of 40 years of franchise history was, appropriately, frightening.

Pinned three generations of Halloween trailers to NBCU's official IG past, present, and future in one place. Launched a viral TikTok "Scream your mASSk off" challenge. Built an IG Home Security vs. Myers experience. Created the #WWLD Final Girl Friday series celebrating Jamie Lee Curtis as the forever final girl she absolutely is.

The fans showed up opening weekend and took it to #1 at the box office.