Candy

Hulu · Digital · Social

2022 Clio Bronze: Television/Series: Digital/Mobile & Social Media Craft

2022 Promax Bronz: Global Excellence Winner

The true story of a Sunday school teacher in suburban Texas who became the most talked-about woman in America. Stranger than fiction, darker than true crime, and more compelling than anything scripted that year.

Led the digital and social campaign as creative lead for Hulu's limited series about Candy Montgomery. Built a campaign that leaned into the unsettling ordinariness of the story, because the most disturbing thing about Candy was how normal everything looked from the outside.

Then won a Clio and a Promax for it.