Nope

Universal / Jordan Peele · Social · Digital · Interactive

Jordan Peele doesn't make movies. He makes cultural events. Nope was no different and the campaign had to match the ambition of the filmmaker.

Built a 180-degree Meta Horizons interactive video experience that transported fans inside the Haywood ranch, putting them directly into Peele's world before they ever bought a ticket. Meticulously pulsed social assets throughout the campaign, teasing the eeriness and genius of his vision without giving anything away.

The campaign relentlessly pushed original content from first tease through sustain.