Nope

Universal · Social · Digital · Experiential

Jordan Peele doesn't make movies. He sparks cultural conversations. Nope was no different and the campaign had to match the ambition of the filmmaker.

Built a 180-degree Meta Horizons interactive video experience that transported fans inside the Haywood ranch, putting them directly into Peele's world. Meticulously pulsed social assets throughout the campaign, teasing the eeriness and genius of his vision without giving anything away.

The campaign relentlessly pushed original content from first tease through sustain.