The Naked Gun
Paramount · Paid Digital Campaign

The Assignment: bring back the most accidentally dangerous man in law enforcement. Frank Drebin. The legend. The myth.

It was a hot day in Holbox, Mexico. The kind of day where the turquoise water practically begged you to put down your laptop and order another mezcal. I should have listened. Instead I found myself in my hotel room, birthday forgotten, staring at a blank page like it owed me something.

I needed the irreverent. The absurd. The kind of content that would make Frank himself do a double take. I worked the case. Followed every lead. Ruled nothing out.

By the time the sun hit the water the digital spots were conceived. The campaign was cracked. The case of the Naked Gun reboot solved.

No ragrets. Not even one letter.