The Bad Guys
Universal · Organic Social · AR Lenses · Mobile Game · Influencer · Experiential · Display Ads

It's good to be bad. It's even better when the campaign nearly kills you and comes out the other side as one of the campaigns you are most proud of in your entire career.

Executed the world's largest digital social heist in one of the most crowded release windows of the year. From a Carl's Jr. cross-promo mobile game, a Snapchat Worldwide Landmark Lens takeover, to a Valentine’s Day Wolf Stole My Heart lens, TikTok April Fools content heist with MrBeast and Michael Lee, IG Bad-O-Meter Lens with talent, Giphy stickers, PSA's Gone Bad content series, and "This ad has been stolen" display takeovers everywhere.

Chaotic. Brilliant. Relentless. And apparently worthy of sequel and an invitation to guest lecture at USC Annenberg alongside my client.

It's good to be bad. It's better to be #1 at the Box Office and have the opportunity to work on the sequel.