The Old Man

ABC · Organic Social Campaign and Influencer marketing

Jeff Bridges as a retired CIA operative who communicates primarily through deadly force. We were here for every single second of it.

Set out to flip the script on what "old man" means and built a campaign that matched the quiet intensity of the show itself. "Under Surveillance" TikTok series. Weekly Twitter Parties with talent interacting live with fans. TikTok influencer campaign that generated 1M+ views. Grew an audience from zero, organically, through sustain.