The Old Man

ABC · Organic Social Campaign and Influencer

Jeff Bridges as a retired CIA operative who communicates primarily through deadly force. We were here for every single second of it.

Here's what happens when a client trusts you to own the whole thing from social, influencer, to strategy, all of it. You stop executing a campaign and start living inside it. And when you are fully, creatively invested, extraordinary things happen.

Like convincing Maria Comstock to interview her actual retired CIA father for a TikTok series, then cutting his real stories against footage from the show. No script. No safety net. Just genuine, insight from someone who actually lived the life Jeff Bridges was playing on screen.

That's the kind of content you can only make when you own the whole campaign and you care deeply about every piece of it.

We set out to flip the script on what "old man" means. Weekly Twitter Parties with talent. TikTok influencer campaign and grew an audience from zero, organically, all the way through sustain.

1M+ TikTok views. A Clio shortlist. And proof that full creative investment is the only briefing document that actually matters.