The Best Christmas Pageant Ever
Lionsgate· Organic Social Campaign

I am a sucker for Christmas, it is hands down my favorite time of year; the traditions, the food, the whole picture-perfect holiday moment.

And then the Herdmans show up.

It's like opening a beautifully wrapped present and finding a feral cat inside. Chaos. Mayhem. Completely unexpected. And somehow exactly what everyone needed.

We built a nostalgic social campaign for the underdog holiday film of the season about the worst kids in town accidentally cracking open the true spirit of Christmas for an entire community that had forgotten what it actually felt like.

Turns out America was very ready to unwrap something completely unhinged for Christmas.